Every artist has a style all their
own. This style may be subtle, like including small images into a larger image.
Other example of an artist with a unique style was the artist M.C. Escher.
Escher's design trademark was to skew your point of perspective, as illustrated
to M.C. Escher's Relativity painting to the left.
Although our design elements are not like M.C. Escher's, we do have our Tuna Can style. Let's briefly look over them.
The first design feature of our web pages is the use of color. You'll always notice that our sites use contrasting colors for text and background. Look at this page for example. Is it easy for you to read this page? That's because we've found simple black lettering and a solid white background provides the necessary contrast to make text readable to those with normal eye vision. Those with vision problems have reported that our sites are among the few that they can enjoy.
Our second design goal is streamlining download time. An overly complex page with many images, Flash/GIF animations, and sounds require a longer download time for your visitor to wait through. It's common knowledge in web publishing that if the visitor must wait too long, they will just cancel the download and move on to another web site, maybe your competitor's web site. How many times have you stopped loading a site because it was taking too long? We have and we know we didn't go back to that web site.
Javascript, a scripting language supported by some browsers, allows a web author to provide some features that isn't available using HTML. The problem with Javascript is that not all browsers support Javascript, and those that do, they don't all support it the same way. So, even if your browser of choice supports Javascript, for example Microsoft Internet Explorer, it may not execute the same Javascript program as Netscape Navigator 4 or Mozilla Firebird in the same predictable way.
Inevitably what happens is that a large number of your visitors are unable to use that section of your site. Some sites are designed with a Javascript program for navigating the site. If the navigation is done with Javascript, a large number of people will be unable to view your other web pages. It is because of this phenomenom, we here at Tuna Can use Javascript code in our web sites very sparingly.
The last area we wanted to go over was a term called "UI", which stands for User Interface. The user interface includes the page layout, the location of links to the rest of the web site's resources, font style and size, and hyperlink identification. If a web site's UI is not easily recognized and understood, visitors to that site will find their experience frustrating and unproductive. We categorize a site's resources into logical collections and provide links to those areas in a logical area.
Well, we hope that you have a better understanding of how and why we do our web sites the way we do. You also now know that we put a lot of thought into our web sites from years of experience. So if you are ready to talk to us about your site, stop by our Contact Us page to reach us.
